Faugues Alcel (F.A.) is the personal brand for Alcel Faugues, a Haitian-born coach, trained and working in one of the world’s greatest football powerhouses, Argentina. Alcel is very passionate about football, his country, and his goals. He appreciates the time and the effort that it takes to produce greatresults and is no coward when facing the implied challenges.
We were asked to collaborate with Faugues Alcel to communicate his passion and dynamism in a very powerful way -helping him to stand out among his peers and, create an outlet through which he could create awareness, share his growth and development, and connect easily with anyone interested in his story and career.
We worked very closely with Faugues Alcel to create the foundation of the brand’s visual identity with supporting brand applications and created a “biography-personal brand” website to act as the official online presence for F.A. (Faugues Alcel).
Since the launch of his personal brand Alcel has coached Haitian Premiere Division team Baltimore FC. and has been offered the head coach position for the Haitian Nation Football Team.